2BeInStore. First online video shopping in the world

2beinstore is an e-commerce startup that first offered live video shopping, hence the idea of the name "to be, to be in the store", which in English sounds like 2beinstore.

Development of the platform began in 2020 in Vienna and is owned by 2beIn Communication Company GmbH.

During the development of the platform, the team came up with original solutions extending the list of possibilities, such as building a video communication and a shopping navigator. For the first time, the platform offered a combination of virtual and real reality. If desired, the user can also build a real route while shopping online. The developed navigator on the platform gives them a unique opportunity to be in both virtual and real dimension.

The goal of the project is to make online sales accessible to smaller offline marketers through the use of live video shopping.

The platform can be used from any device with an Internet connection, such as computers, tablets or smartphones. Once registered, stores can create a profile that reveals information about them. The profile includes a description of the store, photos, and contact and social media information. Stores can connect a video call and receive calls from users.

In turn, users can register with an email address or phone number. The functionality of the platform allows you to search stores by category, create shopping tours and call the store via video call.

2beinstore is a versatile platform which is not limited by geography or functionality and does not stop at stores.

Platform Functionality

2beinstore is written in:

C++

PHP (HHVM)

2beinstore offers many features through which users can interact with stores.

With the shopping navigator, users can find suitable stores by specific parameters, such as country, city, category or brand. It is also possible to view a store's page and save it in a trip for future trips.

For direct contact between the customer and the store, 2beinstore has developed a video call and chat with simultaneous translation to avoid language barriers. The buyer can see the product as it is, ask the seller questions about details and parameters, and discuss terms of purchase.

The history of

Igor Greenfield

Murad Omarov

The idea for the project came from one of the founders of the platform and its general director, Igor Greenfield. While in Sicily in 2014, he chatted with some of his friends who own small local stores. In the course of his conversation, he found out that these stores do not sell goods online, although locally produced goods, such as costume jewelry and leather goods, are very interesting and competitive.

The reason they don't use this opportunity is the difficulty of creating and filling the site with content, the need to update information on the availability of featured items, and the need to promote the site and conduct advertising campaigns. The cost of these expenses is unaffordable for small players, and a successful website is too hard work.

That's when the idea of live video shopping was born, thanks to which stores would not be burdened with the work of creating their own website, and the connection with the world of shoppers would be much easier.

As a rule, in order to create a quality project, puzzles have to match and a push is needed. So the idea got a boost with the onset of the pandemic crisis and the introduction of lockdown. The creation of the 2beinstore platform became necessary due to changes in the market conjecture. A team of investors, software engineers, creative designers and managers quickly formed and set to work. Since then, the collective creativity and unique combination of strengths of the team members created the 2beinstore platform, which has already been joined by over 20,000 stores worldwide. These stores range from women's and men's clothing, footwear and accessories to home goods, pets and car parts.

The goal has always been clear - to provide the easiest way to connect stores and customers, and that's what brings a team of 21 people together.

At the stage of the project creation its investor was a big Israeli businessman Omarov Murad, who shared Igor Greenfield's views from the moment of the idea, which became the basis of 2beinstore and provided a start-up fund to finance the development and launch of the project.
The third co-founder was Alexej Rajkovich, an it-businessman and technological coordinator of the project.

The solution offered by 2beinstore:

Eliminates the need to fill an online store with content

Shortens the time for product selection and purchase

Increases traffic of the offline store

Overcomes the language barrier

The customer can see the product «live»

With a working platform, the 2beinstore project's efforts are focused on three goals:

Filling the platform with stores and attracting them as active subscribers

Increasing visitor traffic to the online platform

Developing new features and expanding functionality

The strategic objective for 2beinstore is to attract for cooperation on partnership terms the «players» with a name in the field of payment services, postal delivery services, social networks and other projects interested in expanding their projects through the functionality offered by 2beinstore in exchange for the implementation and popularization of the platform.