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Luxury Italian fashion brand Moncler has confirmed it is committing to going fur-free and will begin phasing out the use of all fur in its collection.
In a statement, Moncler said that it will stop sourcing fur, obtained from animals specially bred or captured in the wild, from this year and that its last collection to feature fur will be autumn/winter 2023.
The decision it states is in-line with its “ongoing commitment to responsible business practices” and builds on the brand’s constructive and long-term engagement with the Italian animal rights organisation LAV as a representative of the Fur Free Alliance.
Animal advocates Four Paws, Humane Society International/UK, LAV and PETA, have all praised Moncler for joining Gucci, Versace, Prada, Valentino, Armani, and Canada Goose, who have also permanently banned fur from their collection.
To highlight going fur-free, Moncler is also joining the global Fur Free Retailer scheme, which features more than 1,500 brands worldwide that have renounced fur fashion. The scheme allows consumers to source accurate information about a retailer’s fur policy, allowing them to make an informed choice when shopping, and to promote ethical consumerism.
Simone Pavesi, LAV manager for the animal free fashion area, said in a statement: “LAV applauds Moncler for the responsible decision to permanently discontinue animal furs from its collections. Our commitment to Moncler and all fashion companies continues towards new goals for an increasingly sustainable fashion and for the protection of animals.”
Joh Vinding, chairman of the Fur Free Alliance, added: “We praise Moncler for shedding the cruelty associated with the fur trade. It is becoming increasingly clear that today’s consumers and brands want nothing to do with the appalling suffering of animals used for fur fashion.”
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