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Pelechecoco was founded in 2010 by Denim legend/pioneer Dan Vaarskov. Dan was one of the 6 original pillars behind the International success Diesel. After years in the business Dan’s love of vintage and fascination with timeless design finally took him from Distribution to development and in the summer of 2010 Dan created the foundation of Pelechecoco with his tight-knit family who all believed that it was possible to create a brand that was 100% sustainable with a design focus centered around music and a premise of doing better by polluting less. The clothing industry is today an over 3 trillion dollar industry globally and the second most polluting Industry in the world so we have set out to make a change.
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