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Corner De Fursac

Born in Paris in 1973, and setting up its first workshop Saint-Pierre-de-Fursac, the brand made its mark at the dawn of the 1980s with the launch of its first ad campaigns under the original name of Monsieur De Fursac. In town as much as on screen, where a famous 1982 advertising slot purred its incisive slogan, it became the man's label. It was an iconic signature which in spite of not surviving the brand's evolution certainly helped establish its status as one of the main references for masculine chic.

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