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The Chermaz family, with two George's stores dedicated to men, women and denim, draws on the experience of three generations and is the starting point for a competent and sophisticated Italian and foreign clientele to shop. George's Man on Via del Pantheon 58, in the heart of Rome, opened in 1975, offers an avant-garde, innovative formal style yet firmly rooted in the Italian tailor tradition. Located in one of the oldest historic buildings in Rome, where the German poet lived Thomas Mann, it occupies two floors in spaces offering customers a very intimate atmosphere. A space conceived as the perfect dressing room for a new gentleman, created in collaboration with Fabbrica X, with Italian and North European furniture from the 1950s. Br > The companies on offer range from Ernesto, a Parma-based company that offers jackets made from exclusive fabrics with unusual textures in the new gentlemanly Tagliatore style, from Bagutta shirts to Berwich pants 'made in Puglia' to the shoe collection made in Italy by George's Green. There is also a body and environmental perfume designed and created by George & # 39; s in collaboration with the master perfumers Bottega del Profumo. To complete the offer, the service tailoring to order, which will allow everyone to sew a custom-made shirt on the advice of Paolo Cermaz.
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