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en
English
Deutsch
Italiano
Inaugurated on 13 December 2019, the store located in Corso Repubblica 38 in Arona is the first Vietti concept store dedicated to men. Footwear, accessories and clothing selected for a passionate and updated public. The store can be defined as a concept store because it embodies an accurate and revolutionary research under different aspects: an innovative display of products, a versatile interior design, a wide choice of brands and an aptitude for hosting events. The Vietti company founded in 1952 is today an absolute reference name in the Italian panorama of multibrand boutiques. Inside the store we find first-line brands such as Burberry, Prada, Moncler, Alexander McQueen and Christian Louboutin. Accompanying them are the most sought-after brands at an international level, ready to be discovered directly in the store. Some are imported from the US and Japan, such as Needles, Fear of God, Undercover, Readymade. The idea is to create a real "laboratory" where you can develop events, workshops and popups that aim to simultaneously grow the store and the community in modern culture. The laboratory, combined with the publishing activities, thus wants to spread Vietti's vision in the world: research of products, inspirations and emotions that blend with the aesthetics of the lake.
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