Hugo Stockholm

Okay, you can never get away from the fact that friends are more important than clothes. But why choose? A friend to discuss fashion and style issues with is as important as having someone to talk housing and finances with. Hugo is such a friend. We may spend all day dealing with surface, flair, trend, vanity and frivolity, but the fact is that as long as you do not plan to go to a convent, your clothes are a deadly weapon. Wrong jacket, for example, can postpone a date in no time. A t-shirt that shines through the shirt in the job interview can pulverize an entire career. And since not even you get a second chance to make a first impression, the right fit can mean the difference between lifelong love and no love at all. Whether you turn to Hugo to find a shirt or a whole new lifestyle, we know what it's all about. This allows you to trust our advice. For over thirty-five years we have seen them work. Already when we opened in the autumn of 1978, we said that we would rather build a relationship than a hundred stores. We have kept that promise. There is still only one Hugo. And at the same address as always, St Eriksgatan 39 in Stockholm. Hugo will always be Hugo. A friend is always a friend. You do not change that.

Brands

Ahirain, Aspesi, Boglioli, Oscar Jacobson, Stone Island

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Hugo Stockholm

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