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en
English
Deutsch
Italiano
With George's Donna, the Chermaz family, with the strength of twenty years of experience acquired in men, expands the proposal to the female universe, the shop, opened in 1999, immediately gathers around it a cultured, curious and demanding clientele. The guideline is to create a space where a woman who moves with agility, both in the world of work and in the family, can find inspiration for her image, tastefully mixing important items with other more everyday ones. The common thread, neglecting the acquisition of already consolidated "brands", is the constant search for a product that expresses in the wearer that skilful and rare mix of quality, taste and innovation, which over the years has led George's to be a "small container ”To keep an eye on in order to assimilate proposals destined to become trendy brands. Now, after almost twenty years of continuous research, George's Donna expertly mixes established brands and new realities such as Tagliatore and Chie Mihara, Chiara Bertani's knitwear, the shirts and dresses of Le Sarte Pettegole and Bagutta and the trousers of Berwich and Via Masini 80. In the accessories, inevitable in a research container, the proposed clothing lines are flanked by Ioef bags and fragrances created exclusively for George's. The experience and knowledge acquired over the many years of activity also materialize in a proposal, created in close synergy with various artisan workshops or small specialized companies, of a collection labeled George's, which also optimizing the economic aspect, completes the proposal . The collaboration with Fabbrica X, a visual merchandise project that uses vintage furniture as a setting for shops, showrooms and exhibition settings, makes the two George's stores constantly changing containers.
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