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English
Deutsch
Italiano
The story of AB Georg Sörman began as early as 1916 when the 30-year-old Georg Sörman from Västergötland, applied to become a so-called "minute trader". At that time, such a permit cost SEK 50. Georg opened his first clothing store on Stora Nygatan in the Old Town. Fabrics and clothes for women, children and men were sold there. The business flourished and eventually meant that Georg needed more space, so in 1928 another store was opened, also in the Old Town, with address Västerlånggatan 57. Georg Sörman's good reputation spread and in 1937 the customer base was so large that the store on Stora Nygatan had to move to larger and newly built premises on Kungsholmen, S: t Eriksgatan 41. With the move, the range changed and soon the store had created a well-reputed name such as pure men's equipment, a guideline and specialty that Georg Sörman still retains today. Over the years and with the changes in fashion, the family business has always maintained its high quality of both service and goods. The charming and genuine interior from the 1930s that was once delivered by NK's furniture carpentry to the store on S: t Eriksgatan 41 and the well-known slogan "Well-sewn Men's News" still live on and are highly valued by both companies and customers. The neon sign that was ordered in 1938 for the store at S: t Eriksgatan 41 became very popular. During the Capital of Culture year 1998, Georg Sörman received first prize for best neon sign with the motivation: "The Sörman man, well known to generations of Stockholmers, has enriched the nocturnal urban space for 60 years. In his austere elegance he appears as an Oscar for signs. An obvious choice as a symbol for this year's sign ". Even today, the company is run in the same good spirit as when it first started, today by Georg Sörman's granddaughter Birgitta, who together with her husband Lars-Olof Nilsson owns the company.
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Local time: 03:26
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Sankt Eriksgatan 41, 112 34 Stockholm, Sweden
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