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LA TENDA is the historic Milanese women's prêt-à-porter boutique located in via Solferino 10, in the heart of Brera, of the La Tenda group which also includes the MARCO LONGONI boutiques in via Plinio 13 and FOUR | THE TENT in via Mario Pagano 69 / A in Milan. Since 1985 LA TENDA offers an extraordinary interpretation of the best national and international fashion collections and today, thanks to the great passion and experience of Vittorio Longoni, the boutique is an unmissable rendezvous for those looking for the excellence of Made in Italy welcoming historical brands , talented and niche products to offer collections with a high aesthetic content and high quality and Italian craftsmanship. From May 1st to October 31st, on the occasion of Expo Milano 2015, LA TENDA presents LA TENDA EXPERIENCE FASHION AND ART a journey between fashion and art to introduce the world to the contemporary and elegant style of the boutique in via Solferino. LA TENDA EXPERIENCE will introduce 13 showcases, every two weeks, to tell how fashion and art attract each other in a shop window. It will present 13 capsule collections signed by as many Made in Italy fashion brands combined with 13 artistic installations that will evoke the main themes of the Universal Exposition. LA TENDA EXPERIENCE will inaugurate each showcase with 13 events party, also on Thursday, with the exclusive participation of the stylist and artist protagonists.
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