Antica Sartoria by Giacomo Cinque

In the famous 60's, Positano besides the hippy phenomenon, discovered and experimented the interesting phenomenon of the “Positano fashion”. When you left the city for a trip to the sea, you often did not feel at ease, given the unsuitable clothing, because as if by magic, the climate in this golden bay is always mild, and therefore we went in search of sarongs, Bermuda shorts, shorts, swimsuits and everything else that could be used on the beach or on a boat. So the first shops for ceramics, souvenirs, etc ... are assailed by requests of this kind. Being the inhabitants of merchant origin, they invented the famous "Positano Fashion" improvising themselves as successful tailors, shredding scarves, linen or cotton towels, and sometimes even ruining the brides' outfits, transforming fine hand-embroidered sheets and old table doilies of bobbin lace or crochet, in elegant evening dresses. This extravagant fashion was appreciated from the first moments, because it was different and unthinkable by city tailors. The "pezzari", helped by the beauty of the place, having a book of extravagant and wealthy guests but with a great desire for "diversity", went to stock up on the flea markets because the family kits were finished, having already emptied all the boxes from trousseau of brides. image_storia It was precisely the improvised merchant tailors who, aided by entrepreneurs such as Benetton and Fiorucci, invented garment dyed to give more choice of colors, importing Indian gauzes mixed with old laces taken from the kits, attracted the attention of many stylists to produce garments in white and giving an infinite choice of colors subsequently according to the needs, right here in Positano. Many small shops like mushrooms were born, and in one of these, Giacomo Cinque poured out and expressed all his love for embroidery and art, still making extravagant and sometimes unrepeatable garments today. Precisely to always create unique garments, turning the various antique markets, he meets Riccardo Ruggiti and together they lead the Antica Sartoria present with the stores both on the beach of Positano, and in the center of the town in the square of the Mills, where it is ritual to make up the suitcases for the continuous holidays. Given the need and lack of seamstresses and kits, and the continuous discovery of new places, where to produce, with our taste and our culture, keeping prices affordable for a tourist attentive to details, but always with an open suitcase. So we produce all over the world and we sell all over the world, but with the heart, culture and spirit of Positanese.