Brico Ok

Brico OK is the Italian reference group in the DIY and proximity DIY sector. The brand was born in 1995 from the union of some independent entrepreneurs with the aim of creating a network that could obtain better conditions in the procurement of supplies and therefore also in the price to the customer, while maintaining the value of quality. In a short time, the Brico OK system had an exponential growth and from the 9 shops at the beginning, in 2019 it reached over 100 points of sale throughout the country, still increasing today. A development achieved thanks to a particular attention to promotional and communication policies, as well as to the creation of a business model that encourages partnerships and the opening of franchises. Today the Brico Ok brand is present in many Italian cities and towns with the aim of responding in an optimal and widespread manner to both the professional looking for technical materials, and to the DIYer or ordinary citizen looking for a shop close to home, stocked and up-to-date. with the times. The partnership formula tested by Brico Ok allows all points of sale in the network to purchase at the same economic and service conditions and to take advantage of the Group's communication power. The single point of sale has the strength of the whole network.

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Brico Ok

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