Chérie Salsomaggiore Terme

Chérie, our history The first Chérie shop opens its doors in Salsomaggiore Terme, a famous spa town known throughout Europe for its precious thermal waters, in the province of Parma (100 km from Milan) thanks to the Bonazzi family, who still own the company: it was back in 1970. In 1987 the same owners decided to respond to the continuous requests of the numerous and loyal customers of their shop to be able to buy silk shirts, sweaters in very warm wool and outerwear that they had been able to appreciate directly from home. during their stays in the tourist resort: this is how the first printed catalog with the Chérie brand was born. Success often depends on perseverance and the will to develop an idea and so Ivana and Gianluca Bonazzi decide to transform a commercial initiative into a company with all the necessary components: planning, design, fabric research, control quality, presentation and distribution. Over the years, the shop in Salsomaggiore Terme has been flanked by that of Tabiano Bagni and Milan, becoming in effect the reference points of the fashion market trends, the mirror of a varied and interesting female clientele of all ages. At this point it is therefore inevitable to also design a virtual showcase to bring even those who do not regularly receive the paper catalog closer to the brand, with the creation of the Internet Store which has immediately received excellent appreciation and where it is possible to buy all our products from the comfort of the home computer. or office. The idea now is to export our garments to other countries, aware of being able to offer a product of excellent quality and a trendy style, to satisfy the most demanding customers. Our strengths can be summarized as follows: Careful selection of quality fabrics and yarns Current design and vast assortment of colors Wide range of sizes, from 40 to 54, for all models Accurate order management and package packaging system Speed in order fulfillment (24 hours) Fast delivery times by international postal courier Possibility to purchase items from previous collections at decidedly reduced prices but with the same quality and accompanied by the usual service FROM THE MANUFACTURER TO THE CUSTOMER WITHOUT INTERMEDIARIES SINCE 1988. Purchase directly from producer is a system that is gaining increasing popularity especially in terms of costs; to this Chérie adds the surplus value of its over twenty years of experience which translates into efficiency of the service, speed and punctuality of deliveries, a total “satisfied or reimbursed” guarantee.

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Chérie Salsomaggiore Terme

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