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Characterized by the revolutionary spirit of the 1960s, the brand developed a clear philosophy: authenticity instead of unnatural perfectionism, cohesion instead of exclusion and colorful joie de vivre instead of the gray everyday routine. "We want to make you feel good to look good" became Esprit's guiding principle. The secret of their success story? Since day one, Esprit has not only stood for casual, high-quality essentials and carefully selected trend pieces, but also for responsibility. Esprit is about sustainability, equality and freedom of choice. What does that mean specifically? As early as 1992, long before "eco fashion" became fashionable, Esprit launched the first "ecollection" made from 100% organic cotton, and for the "Real People Campaign" in the 1980s, the fashion company with Californian roots chose employees instead of models.
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Rimbachstraße 2, 98527 Suhl, Germany
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