Euronics City

Who we are Euronics Italia, a leading group in the distribution of household appliances and consumer electronics, was founded in 2001 as an evolution of the historic GET brand, established in 1976 by an important group of retailers in the sector. Entrepreneurs who, in their territorial area, have reached leadership positions in terms of turnover and distribution coverage. These were the years of the great expansion in the consumption of household appliances, color televisions and hi-fi systems. There is therefore a boom in demand for high-tech products and the role of the specialist retailer as an indispensable interface between industry and consumer is growing in importance. In over twenty years the Group has developed with the inclusion of new Members, relying, above all, on the local brand of each of them. The evolution of the markets, the growth of the competitive dynamics and the internationalization of the business, make clear the need to establish a European Group. To this end, the GET Group has promoted EURONICS INTERNATIONAL, an organization present today throughout Europe with over 11,500 points of sale. The adoption of the Euronics brand in Italy marks a new way of conceiving the retailing of household appliances and consumer electronics: distribution from a “neutral” channel thus becomes the protagonist of the marketing process by developing a direct dialogue with its customer. Communication therefore assumes a fundamental role: Euronics Italia, with increasing investments in the main national and local media, strengthens the brand and develops an intense promotional activity. Thanks to marketing activities, the development of the Sales Network and the supervision of new technologies, Euronics is today an absolute protagonist of the Italian market. The Euronics Italia system is a joint stock company (SpA) whose purpose is the definition of the commercial policy towards Suppliers and Shareholders, the provision of services in support of local activities and the enhancement of the brand with communication campaigns aimed at consumer. Each shareholder participates in the capital of Euronics Italia by reason of the turnover expressed by his company with the contracted suppliers. The Board of Directors defines the Group's strategies. The mission To promote the development and know-how of member companies operating in the retailing of household appliances and consumer electronics, developing organizational and marketing synergies. Strengthen the Euronics brand-insignia as an expression of the common Retail Offer. The numbers An organization that draws energy from the entrepreneurial drive of members with strong tradition, experience and competence. With its network of points of sale Euronics Italia ensures widespread coverage of the national territory.

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Euronics City

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