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FREITAG Flagship Store Zürich

It was 1993 when Markus and Daniel Freitag, both brothers and graphic designers, were in need of a bag. Zürich locals ride bikes. And they get rained on a lot. So the Freitag Bros. wanted a functional, tough, and water-resistant bag to carry their designs. Inspired by the colorful traffic on the highway extension in front of their apartment, they sewed together a messenger bag from an old truck tarp, took seat belts for straps and used a spare bicycle inner tube to keep the edges from fraying. Quite unintentionally, the brothers landed a hit. Today FREITAG products are sold and copied all around the globe.

Local time: 14:05

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English, German

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