Giusti

The story begins in 1885 - officially in 1887 - 88, for the Chamber of Commerce - when Leopoldo Giusti takes over a hat shop in Bologna. These are the years in which Bologna, the city of the "hundred towers" but also of a hundred churches, shrugs off its papal past and opens the way to Independence, onto which, perhaps not surprisingly, the new "Cappelleria Giusti ". The story continues in 1919 with Armando, Leopoldo's son, who opens a new shop in the brand new via Rizzoli, recently created by the architect Rubbiani on the remains of the medieval “hundred towers”; perhaps the most representative street of the new Bologna course. These are years full of illusions, the lights of the new century light up the nights of the city, the “biasanôt” never find the desire to go home. Mythical years, of an entirely Bolognese know-how, in which Armando and his friends get on the train to Paris and find that the cook knows how to do it, they decide to return to Bologna without getting off the train, to continue the tasting. Perhaps some credit also goes to these stories of friendship and passion for beauty, if the elegant shop in via Rizzoli soon becomes a meeting point for the culture and art of the city: in the splendid liberty environment, signed by Melchiorre Bega and the painter Cadorin, are assiduous clients Arturo Toscanini, Tito Schipa, Beniamino Gigli, Ferruccio Tagliavini, Aureliano Pertile and many others. It is Armando Giusti, a great lover of opera and skilled "public relation man", who knows how to ensure their presence, and at the same time that of the university world: all the Rectors and teachers who of those years were regular customers. To the beautiful shop and the beautiful clientele, Armando also adds a portfolio of prestigious brands: Giusti becomes the first company in Bologna and import famous English brands such as Lock and Tress. Then came the less carefree years of the war. A single bomb falls in via Rizzoli and destroys the shop. A year later, in 1944, Armando disappears before being able to complete the reconstruction. The bombings and the misfortunes do not manage to take away the taste of living from the Bolognese and do not break the tenacity of Laura, a proud and elegant Trieste, wife of Armando, who reopens the shop in 1945. A few years later her son Giancarlo joined her: together, they began to give modern impetus to the business and to introduce other clothing accessories in the shop. The war years are increasingly distant, Bologna changes habits, while the desire for beautiful and elegant things grows, and here the old shop also changes: the "Cappelleria Giusti" becomes a men's clothing boutique and moves to the prestigious gallery location Cavour. In 2008 a new adventure begins in the historic via Castiglione. If today the name Giusti is still synonymous with "dressing well" in Bologna, if we still have a clientele "from father to son", it is because we continue to maintain the reference points of our company and family history: beauty and art of knowing how to live.

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Giusti

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