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Grapedistrict Jordaan

Grapedistrict was born clichéd on a beer mat from Freek Padberg, Gijs Groenevelt and Joost Bockwinkel. The beer mat was not entirely coincidental, because Gijs and Freek were both still working in Heineken's marketing department at the time. Joost was allowed to pay that evening, as he was director of the ING region at that time. From a shared passion for wine and with the conviction that the wine world could use a breath of fresh air, the office jobs were quit and eight months later the first store opened on the van Woustraat in Amsterdam. And although born cliché, we actually do everything we can to avoid any cliché.

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Dutch, Flemish

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