Kitchener

What is allowed is what you like: Not the hip, but the styles of the time, personal inclinations, everyday and imaginative products from zeitgeist, fashion and other cultural areas are our daily bread. Creating an independent mix is our challenge: We combine tried and tested basics with the unexpected. In this way, we always succeed in defining niches early on and being different. For 50 years now, our passion has not been brands, but products. Our selection is not determined by scenes or trends, but by the joy of shopping. We don't want to be hip, but always independent, personal and provocative. Not age, gender or skin color, but the realization of your own personality is required. As a store, we try to create an unmistakable style that neither runs ahead of the times nor behind the brands, which offers an exciting shopping experience and is able to fascinate and surprise our customers again and again. Taking into account the demographic development, KITCHENER PLUS is the extension of this proven concept. Since style is not a question of age, we see our task in aligning our offerings with the needs and inclinations of those customers who have outgrown the youthful Sturm und Drang, but still continue to deal with fashion in a stylish way, according to their personal inclinations would. For years we have been fascinated by innovative and simple fashion, such as those found in Scandinavia, among other places. We complement our range with products and brands from all over the world that are not only impressive in terms of style, but also through their functionality. Hyperfunctional products with the lowest possible weight from “Patagonia”, “The North Face” and “Hägloefs” are just as much a part of our range as high-quality products made from organic cotton, silk and wool, which impress thanks to their natural functionality. We are not interested in short-lived fashion that is replaced by the next trend after one season. We focus on individuality instead of mainstream and try - following the signs of the times - to take responsibility for our environment and posterity and not to ignore the criterion of sustainability in addition to style and functionality. The clothes we wear and the products we use every day have to meet these new criteria. It is important to assess products with regard to their reusability, their environmental balance, their material efficiency, their harmlessness and, last but not least, also with regard to the social compatibility of their production conditions. There are still no perfect products, but we try to focus our attention on these essential aspects of sustainable product design. We don't want to convey glamor, but rather products that express our responsibility.

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Kitchener

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