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en
English
Deutsch
Italiano
Our brand It was a warm summer evening in July 2002: on the Terrazza del Pincio, in Rome, Peter Kruder and Richard Dorfmeister perform, a duo of Austrian DJs who begin their career with traveling tours to make their electronic music known throughout Europe. The concert, which began around 8 pm and was expected to end by midnight, continues throughout the night, until the first light of dawn, transforming the Terrazza del Pincio into an unprecedented musical marathon, made up of experimentation and avant-garde, in a mixture of notes and colors. To listen to the concert there, in the midst of the audience, there is also Victor Donald Benjamin, an Italian entrepreneur of Anglo-Saxon origins. Enchanted by the suggestive atmosphere experienced during that special musical night, he decides, a few years later, to give the name Kruder to a new men's clothing brand, with the aim of reviving those sensations through the products created by the partner and stylist Maria Gioia Curls. In this way, in 2005, the Kruder brand was officially born. Even today, after 15 years of activity, the key concepts that guide the Kruder collections are those of originality, contemporaneity and versatility. The garments, designed in Italy and inspired by urban culture, are characterized by a versatile and at the same time refined style. Those who choose Kruder can find in each garment the importance of detail, balance without excess, concreteness and the class to which they aspire. An Easy Tailoring total look is our hallmark, customer care and personalized in-store advice is our daily approach. Kruder today is a dynamic and constantly evolving reality, which has established itself as a well-known brand in the panorama of men's clothing, with a presence that has about 30 points of sale distributed throughout the country. The contemporary man Our style research guarantees the proposal of products that dare in terms of fabric textures and colors proposed, in order to satisfy the needs and requirements of the contemporary man. In addition to the great attention to research, meticulous attention to detail, a careful choice of raw materials and the right fitting of the garments are distinctive features of our brand. From the most classic and formal shirts to those in allover prints with floral motifs and modern patterns, our clothing items are conceived and designed to give the right style to today's man.
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P.za Gabriele Pepe, 54, 86100 Campobasso CB, Italy
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