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Lorenzetti Madonna di Campiglio

The beginning The idea was born from Giovanni Lorenzetti who founded the company by importing the first ski and sled rental in Madonna di Campiglio and subsequently implementing it with the sale of sporting goods and objects. Only with the arrival of her daughter Assunta, however, did the store expand, opening the doors to high fashion. Giovanni Lorenzetti was a man known for his generosity and his social commitment, as well as his great entrepreneurial skills. He began working as a ski instructor for the first tourists of a nascent Campiglio, (he also developed a great passion for fishing and still today there is a trophy in his honor). Thanks to his commitment to charity and to the preservation of the territory following his untimely death, in 1999 the square where the shop is located was dedicated to him. Continue reading> I Valorie the continuous search for the perfect product Other curiosities about Lorenzetti Madonna di Campiglio The future the passion for art and fashion

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