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Louis

From a small motorcycle repair shop, Detlev Louis formed Europe's largest company for motorcycle clothing and accessories over the decades. His firm belief in the great potential of the motorcycle kept him clinging to it. Even if other paths might seem more worthwhile or easier for many. This foresight, his wealth of ideas, but also his measured, responsible behavior and his Hanseatic reliability are just some of the pillars of his success. Our company has existed for 80 years. So there is a lot of tradition in Detlev Louis Motorrad-Vertriebsgesellschaft mbH. But in order for the small Hamburg motorcycle workshop to become an international trading company and Europe's market leader, it took and needs more than tradition

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