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Naturkompaniet Stockholm

ABOUT THE NATURE COMPANY Naturkompaniet consists of 35 outdoor shops that sell equipment for outdoor life and travel from the world's leading brands. The stores differ in assortment and the goal is that it should always be exciting and inspiring to visit one of Naturkompaniet's stores, no matter which one. OUR BUSINESS CONCEPT Our goal is to promote outdoor life and health by providing equipment that facilitates and enriches outdoor life. Our call to our customers is: "Make everyday life an adventure". We work according to 5 keywords: Service Knowledge Quality Assortment Nature Service Personal service and commitment from our sales staff. "Service is Naturkompaniet's hallmark and with us, you as a customer must always receive the best possible personal service". Knowledge With us you get advice and knowledge about equipment and outdoor life. “We at Naturkompaniet love products and outdoor life, we are happy to share our product knowledge and our outdoor experience. We also take pleasure in sharing our customers' tips and experience ”. Quality With us, only the best is good enough. “We strive to maintain high quality in everything we do and you as a customer should feel confident that we only sell high quality products. The products should last a long time, we do not believe in "wear and tear products". Assortment Fully assorted and wide assortment for outdoor life and travel. “The range is wide and contains everything you need for an active outdoor life. Only brands that meet Naturkompaniet's high requirements for quality are included in the range. Naturkompaniet is constantly looking for new brands and the range is always in a process of change. If you are missing something in our range, we are happy to help you order it at home ”. Nature Respect & responsibility for our nature. "We at Naturkompaniet love and protect our nature and we always strive to improve our environmental work." MAKE EVERYDAY LIFE AN ADVENTURE! Naturkompaniet encourages you to "make everyday life an adventure", whether it is picking mushrooms around the house or climbing a mountain in the Himalayas. Staying outdoors is good for people as it is a natural way to unwind, socialize and feel free. The goal is for more people to exercise an active outdoor life. HISTORY Naturkompaniet's oldest subsidiary, AB Scoutvaror, was founded in 1931 by the Swedish scout movement. In 1951 the name was changed to Friluftsmagasinet Scoutvaror AB and in 1991 it finally became Naturkompaniet. In 2000, Friluftsbolaget AB acquired Naturkompaniet. In the autumn of 2001, Fenix ​​Outdoor AB acquired Friluftsbolaget and a decision was made to run all operations under the name Naturkompaniet. Fenix ​​Outdoor is an internationally active group focused on products for nature and outdoor life. The company is listed on Nasdaq OMX, Stockholm, Large Cap.

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