Palmers

Palmers is the market leader in Austria in the underwear sector with a brand awareness of almost 100%. The laundry giant has dominated the Central European lingerie market for 105 years and presents its laundry at over 300 locations in 17 countries. The lingerie company has been owned by P TEX Holding GmbH - a leadership team consisting of Matvei Hutman, Tino Wieser and Luca Wieser - since December 2015. After the successful restructuring work in recent years, the Palmers company is well positioned economically and in terms of personnel and is on the right track. Among other things, the logistics were outsourced, the supply chain was optimized to include industry-driven processes and the new design with the comeback of the iconic Palmersgrün, the new Palmers coin and new shopfitting with gold and wood accents was promoted. Palmers is developing from a traditional Austrian brand to an international fashion brand.

Categories

Mens clothing, Accessories for men, For men, Accessories for women, Womens clothing, For women