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Beyond all fashions, only the extraordinary remains. This is our story. The first address when it comes to beauty! At a time when Emperor Franz Josef drove daily in his carriage from Schönbrunn to the Hofburg, Empress Elisabeth sought her fortune on restless journeys and the ladies in corsets and crinolines strolled through the inner city of Vienna, Messrs. August Nägele and Moritz Richard Strubell lived in Vienna. The first son of a master dyer came from Lower Austria, the other came from a wealthy Dresden merchant family. Together they opened the general store for the wear and tear of perfumery and drugstore goods "Zum Genfer Kreuz" at Graben 27 on October 15, 1880 - that was the hour of birth of Nägele & Strubell. Powders, creams, mouthwashes, hair pomades, hand-drawn candles from their own manufacture and eaux de colognes were sold. With all this magnificence one could soon enjoy the title "K&K Hof Lieferant" and Nägele & Strubell established itself as the preferred office of the fine Viennese society. Princess Palffy wrote, from her summer residence in Bohemia, to Moritz Strubell: "Send me my Tubereuse - it can't just have the eternal steeds in the nose! And of the cream, mine, too. You can use a couple of jars undamaged his ... "The Parfumerie am Graben became such an institution that even Heimito von Doderer immortalized it poetically in the" Strudelhofstiege ". After the Second World War, it became practical and modern. The Prandstetter and Payer families continued to run the company, the range was internationalized, architects were employed, renovations were carried out, the appearance was completely redesigned and there was change after change. In the 90s, new owners took over the traditional house, but it stayed what it was: an Austrian family business. They rebuilt again, they expanded, they did and created. And in appearance? You went black, you went green, and then you went pink. The question arose again and again: "Where were our roots, our origins?" And then we met the mythical creature: Unique, supple, always present in the stories of grandmothers, it hovers over the earth, delights those with all their senses who believe in the immortality of stories and fairy tales. It has the dignity of eternity and the exhilaration of eternal youth. A symbol of timeless beauty and natural elegance - this is how it visited us in our dreams and was a welcome guest of our imagination. Then we knew: the unicorn, it belongs to us! And so it should accompany us, dignified, clear, playfully floating, always inspiring our spirit, in eternal beauty and to the joy of those who dare to dance with it in happy moments! So it was, so it is, so it will be. Today there are 15 Nägele & Strubell branches in Austria in which customers are offered the best advice and service. At Nägele & Strubell, the probability is very high that you will find a lot of the cosmetics world that you have been looking for for a long time. All 15 Nägele & Strubell teams are supported by make-up artists who are happy to advise you on the selection of your make-up. Most stores have counters by Bobbi Brown, a true cult brand from the USA. In addition, we offer make-up by Tom Ford and Giorgio Armani Beauty in selected stores. Make an appointment for a make-up consultation or treat yourself to a great treatment in one of our beauty salons!
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Herrengasse 18, 8010 Graz, Austria
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