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RAG-Shop

Long before RAG was founded, the founder, Reinhard Ehrenböck, developed a passion for fashion, especially streetwear. After graduating from high school, at the age of 19, he drove his VW Beetle to the bulky waste pit in Wiener Neustadt almost every day. There he brought home heaps of clothes from the 50s and 60s. After a short time, however, he owned so much clothing that he hardly knew what to do with it. So he came up with the idea of opening a second hand shop in Vienna called “Rag” (“Fetzen” in German).

Local time: 23:14

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