Rikushet

The largest and leading chain in Israel in the field of camping and backpacking equipment, hiking and travel, soldiers' products, sports and bicycles, recreation and leisure, and travel insurance. The Ricochet chain began operations in 1993 as a manufacturer and supplier of military equipment for conscripts and soldiers. Over the years, the chain has expanded its activities to the field of hiking, camping and leisure culture. In 1998, Ophir Tours, owned by Mr. Boaz Waxman, entered into a 50% partnership in the chain and in November 2009 completed the full acquisition of ownership of the chain. Today, the chain has 55 branches spread throughout Israel, from Rosh Pina in the north to Eilat in the south. Ricochet branches are located in malls, shopping malls and street shops, and are operated by both direct owners and franchises. The chain's franchising policy gives great autonomy to branch managers while maintaining uniform standards both in terms of product range and sales strategy. Ricochet Vision - Encourage and allow as many Israelis as possible to leave the house and enjoy wonderful experiences in Israel and abroad when equipped with the highest quality products and the latest information. On the expertise and commercial fairness. The network believes in and advocates the love of nature and hiking in it, with pleasure, adventure, love of the country, the world and the environment. The network's motto - "Leaving the house enters Ricochet" - expresses the close and important connection between Ricochet and the large community Ricochet for the Soldiers Since 2001, Ricochet has maintained close cooperation with the Association for the Soldier and the "More" Club - the benefits club for conscripts of the Association for the Soldier, for better adaptation and easier service of conscripts and soldiers in the IDF. As part of the collaboration, and through a "more fund", the network annually provides benefits to hundreds of recruits defined by the IDF as individuals with minorities of ability, all in order to allow them to purchase equipment before recruitment and thus facilitate them in preparation for the upcoming recruitment day. Ricochet for the youth movements in Israel Over the years, Ricochet has worked together with movements and youth groups in order to encourage the youth to get to know and learn about the country by leaving home for trips and camping. Among the youth movements that stand out in their activities are the KKL-JNF Reconnaissance Circles, the Bnei Akiva Youth Movement, the Scout Movement and more. Ricochet Customer Club Ricochet is the chain's customer club with thousands of customers who enjoy regular benefits and plenty of unique promotions for club members. Snow is a fashion and leisure brand, marketed exclusively in Israel by the Ricochet chain. A variety of Desert Snow products have been specially developed for people whose physical activity, hiking and outdoor activities are part of their lifestyle. The brand has a wide range of products and fashion details in high quality and advanced technology while maintaining a fashionable and up-to-date style. The Jack Wolfskin brand The Ricochet chain is the sole importer of Jack Wolfskin, and is one of the leading travel brands in Europe. The Jack Wolfskin brand, owned by the American company Blackstone, is considered one of the leading brands in Europe in the field of hiking products, terrain, sports, leisure and travel fashion. The company, which was crowned the leading European travel brand for 2014 according to the outdoor magazine "Outdoor Market", has 900 brand stores around the world and a presence of over 4,000 additional points of sale. The glorify brand The Ricochet chain is the exclusive importer of glorify, the brand of sunglasses manufactured in Austria. Glorify sunglasses are especially suitable for sports and extreme activities and are characterized by the fact that they are unbreakable. The glasses are built with technology that allows them high elasticity so that they can be folded almost fully while at the same time they have lenses with very high optical quality.

Brands

JACK WOLFSKIN, Nike, SALOMON

Rikushet

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