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Smyths Toys Superstores

Founded more than thirty years ago in Ireland, the family company Smyths Toys now has a leading role in the European market for toys and baby products with more than 200 locations in Ireland, England and the DACH region (Germany, Austria and Switzerland) as well as their own online shops . With its wide range of toys, outdoor, multimedia and baby products, Smyths Toys has the most extensive range in the industry. Thanks to the very popular and convenient multi-channel approach, extremely high service standards and the best product quality at always affordable prices, the Smyths Toys concept offers its customers great added value. “Keep it simple” is the most important motto of the Smyth brothers, who founded the toy retailer Smyths Toys in Ireland more than 30 years ago. This clarity (English: simplicity = simplicity) can be recognized at Smyths Toys by the clearly sorted shelves in the branches, the clear "every day fairest price promise" and the high service standards. It was not least these three approaches that made the company so big and successful. “With our“ Keep it simple ”approach, we at Smyths Toys concentrate on the essentials: our customers. Because we all value good advice, friendliness and a pleasant shopping experience. We are now also offering this to our customers in Germany, Austria and Switzerland, ”announces Anthony Smyth, co-owner of Smyths Toys.

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