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Sonny Bono via Etnea

BORN TRENDY is the pay off that accompanies the brand, defines the Sonny Bono style and is the basis of the success of the brand and of the stores. Sonny Bono was born in 1995 and inaugurated his first single-brand store in 1998. He has always presented himself with a casual and dynamic total look, designed for a consumer who is attentive to trends and free from conditioning, capable of carving out a look in his own image, combining classic lines with fashion garments in an original and effective way. Each Sonny Bono collection is divided into a very broad proposal that meets the man in every purchase opportunity: work, free time, important events, sport. The stores range from technical garments to suits, from jeans to knitwear declined in numerous finenesses and weights, from shirts to underwear, from shoes to ties, from belts to scarves, to hats, to gloves, to ties and finally perfumes. and other body care products. The brand's vision is reflected in the concept of each store: high-tech, modern design with a strong visual impact.

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