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How it all started! In 1961 Heinrich Bauer founded his company in the Franconian toy metropolis of Nuremberg and initially began with exclusive imports of renowned toy brands from various Western European countries, the former GDR and Asia. However, he laid the foundation stone in previous years: as a representative of a toy manufacturer in France and during numerous other stays abroad, the founder discovered his passion for the toy industry, gathered inspiration and consolidated his contacts in this sector. Off to Asia! In the following year, Heinrich Bauer opened a branch in Hong Kong, which serves as the head office for contacts in the Asian market. In order to not only be able to trade but also to produce oneself, a further milestone was set in the company's history in 1988 and their own plush production and a plush weaving mill were set up in the Middle Kingdom. As early as 1970 we were able to win one of today's largest manufacturers of model cars and R / C vehicles as a partner - the May Cheong Group. Since then we have been selling various model cars and remote-controlled vehicles from the Maisto brand in Germany. Another partnership followed in 1990 with INTEX, the leading manufacturer in the areas of pools, wet sets (air mattresses) and inflatable spas. We have been selling the high-quality products of the global brand on the German market since 1991. Development of new business areas! After opening the office in Moscow in 1996, Bauer expanded the location with another production facility in 2004 in order to manufacture its range of building blocks there. In 2012, the current production was expanded to include additional storage and production halls. With the takeover of the traditional company JG Schrödel in 2003, the company entered completely new business areas. The Nuremberg company had specialized in the production of toy pistols and rifles since 1846. Production was relocated, the product range optimized and the quality standard raised. In order to round off the newly created range with the right toy ammunition, Bauer bought the Sohni-Wicke company in 2006 and also took over its first production facility in Germany with its factory in Hattingen. In 2009 Bauer presented its “Bauer Exclusive Edition”: Legendary automobiles, reproduced down to the smallest detail and lovingly handcrafted. With up to 1900 individual parts in 1:12 and 1:18 scale, the models are true works of art. Next generation In 2010, Heinrich Bauer handed over management to his daughter Pia Bauer, who has since represented the company alongside him and Harry Enßner. Marc Reinhoffer is responsible for finance. Expansion of the model vehicle range Since the beginning of 2020, Bauer has been taking over the exclusive sales partnership for the Bburago brand for the German and Austrian markets. The Italian cult brand has been part of the May Cheong Group since 2005. It is one of the world's leading model vehicle brands and stands for top quality, functionality and fascinating attention to detail. The extensive range includes current brands from the auto industry, various racing cars and cult classics as well as a large selection of different Ferraris. This is us today! Today we, the Heinrich Bauer Group, are a medium-sized, multinational family company based in Nuremberg. In addition to Germany, we are also represented in locations such as Hong Kong / China, Austria and Russia. We not only market our own brands such as JG Schrödel, Sohni-Wicke, your animals with a heart or eye-catchers worldwide, but we are also sales partners of world brands such as Intex, Maisto, Bburago, BB Junior, etc. for the German market . Our product portfolio is broad and ranges from plush items, through model making and educationally valuable toddler toys, to seasonal carnival and summer items. We have been making children's hearts beat faster for over 60 years and convince with our many years of experience in the toy sector, our attention to detail and our product quality. But this is far from over, because we are always on the lookout for new products and toy trends. We live our motto "I LIKE TOYS".
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Landstraße 31, 4020 Linz,
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