SportsDirect.com

As we grew, we became more than just a sports retailer, rebranding as Frasers Group in 2019. We established our three core pillars: Sports, Lifestyle and Luxury. These pillars underpin our elevation strategy to rethink retail by focusing on store experience, digital and product. Our pioneering approach to retail is showing no sign of slowing, and as we continue to grow our stores, we turn our attention to continually transforming our own brands.

Brands

Adidas, Asics, Nike, Puma, Under Armour

Categories

Sports & outdoors