SWAROVSKI

Daniel Swarovski's masterly craftsmanship in cutting crystal has shaped the company since 1895. His endless passion for innovation and design makes Swarovski one of the leading brands in the field of jewelry and accessories. To this day, the family business has maintained this tradition and enables all women in the world to achieve outstanding styling every day. From the initial inspiration to the launch of the collection, the Swarovski creation process goes through many different phases. In-depth trend analysis, fashionable design and strong branding merge into true masterpieces with a story that reflects more than 125 years of masterful craftsmanship. The continuous development of materials and techniques makes Swarovski the leading supplier of sparkling creations in crystal. Know-how In Wattens, the historical headquarters of Swarovski, the employees keep pushing the boundaries for crystal. Every day they develop new colors, shapes and facets. However, Swarovski's know-how does not only focus on increasingly refined crystals, but also on innovative high-tech methods with which the most incredible creations become reality. Beading, crystal pavé, cup and claw settings are just a few of the techniques in which the sparkle of the exquisite classics and cult objects unfolds perfectly. Quality Company-owned crystal frames such as the exclusive Pointiage® technology breathe sparkling life into Swarovski's creations. In elaborate manual work, works of art are created that cannot be surpassed in high-quality precision. Infinite attention to detail guarantees the highest quality for every single piece in the collection. This high level of competence shines in every phase of the creative process, from the first design sketch to the last production step.

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SWAROVSKI

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